Client: Pfizer Oncology
The challenge of taking a twenty-something-page medical study on PALOMA (breast cancer for the non-medical folk) and visualising the data into something digestible, interactive and legible while still engaging with the audience. I came up with the idea to create a long-scrolling interactive website that still communicated the information effectively, using a range of transitions, subtle motion and interactive pop-out components to bring the stats, figures, graphs and tables to life!
Involvement: Lead UX/UI & Interaction Designer
I led the project from rough paper wireframes through to the high-fidelity designs shown below, along with an accompanying design system and specification guide for a third-party development team to build from.
