Client: ROAR Sports introduces SCRIM

An independent sponsor based in Dubai set out to build their own gaming platform and brought us in to create the name and brand identity from scratch. We user-tested the name and logo directly with the gaming community, using a scoring card to assess factors like ownability, to make sure the brand would genuinely land with its audience. The project never made it live, but it gave me real creative freedom to experiment (and it's where I found a genuine love for UI design.)

Involvement: Lead Digital Designer

I owned the visual and brand direction, including running user testing on the name and logo with the gaming community.